If you are planning on using promotional pens to advertise your business, then you are taking a great first step toward getting your company name out there for people to find and make use of.metal pens are great promotional items for everyday use, and customers who take them will use them, be grateful to you for them, and likely pass the pens on to friends, relatives, or even strangers over the course of time, possibly spreading awareness of your business and hopefully increasing your customer base.The goal of any promotion is to keep your old customers coming back with rewards for their loyalty and promises of continued great service and to attract new business.

Almost everyone in the western world uses pens at some time or another, and many of us use them at least once a day for various things, be it work, chores, school, or errands. Pens are the ideal promotional item because they fill a need that everyone has, but because they are so ideal, they are frequently used and the need is frequently filled by the time a customer gets a hold of one of your own promotional pens, making it useful but not necessary.

Promotional pens tell the public that you are generous as a company and are willing to go the extra mile to give them something that they will find useful or helpful in some way. Everyone uses a pen from time to time, and carrying one of your promotional pens is a great way to spread the word about your company.

The biggest question once you have decided to make use of promotional pens is whether you are going to use metal or plastic pens for your promotional needs. Plastic pens are great for setting up in a cup on a desk and encouraging your customers to take, but they are less likely to keep these pens for a long time since they are cheap and easy to lose or replace. This could be good in a way since you might gain interest when someone finds one of your promotional pens, but to ensure that they are used and safeguarded by your customers, metal pens are the best bet.