Promotional products are one of the best marketing tools that a business can use, especially a small business that is looking to expand locally. These special products are usually very inexpensive to the company purchasing them in bulk, they are often customized with a company name, logo, motto, and other information, and they are highly effective at what they are supposed to do.

Promotional products have a variety of uses including keeping old customers loyal by showing them that they are valued. Everyone likes to receive a gift, and even something as small as a promotional product can make then feel appreciated and encourage them to keep coming back. A pen might seem like a small and simple thing, but that makes it even more worth the small cost if it really does help to keep your customers loyal to your business.

Another use of promotional items is to bring in new customers, and pens are great for this use as well. Everyone tends to need a pen from time to time, and by providing your customers with pens to use and share, you are sending a useful resource out into the community. Like ink in water, the pens will diffuse through the local population as your customers lose them, give them away, or otherwise share your pens.

A good way to make sure that the pens stay in circulation for as long as possible is to make them interesting to use. Pens are all well and good, but novelty ones can be an even bigger hit. Fun pens are interesting to the consumers, who will want to keep them around just to have them as a novelty. This means that your name and information (which are on the pen, remember) are there for them to see whenever they need whatever it is that you are selling.

One great promotional pen idea is the mini pen. These small pens are retractable and can be easily stuck in a pocket or purse. They are tiny and out of the way, and can be extended when you want to use them by simply pulling the ends away from each other. These mini pens, also sometimes called bullet pens, are fun for people to use. They are also fun to play with, and lots of people will be showing off their neat new pen to their friends and co-workers, exposing all of them to your company name and information. When you hand out your mini pens, be sure to tell your customers that their friends are welcome to drop by for their own mini pens later, too!

Pens are one of the best promotional products because they are so versatile. They are highly useful, easily distributed, and small enough to be easily transported as well. Mini pens might be smaller than the average product, but for their tiny size they can have a big positive impact on your business.